ON - CloudHaus
The Ask: Tell the story of On’s Swiss Engineering apparel technology to a generation already hooked on activewear who don’t know what they’re missing.
The Insight: Gen Z craves movement that stimulates them mentally and physically. They seek experiences that make them feel alive, weightless, limitless.
The Idea: Introduce Gen Z to On through CloudHaus, a first-of-its-kind immersive sensory playground designed to showcase Swiss technology through action.
Roles
Laurie Vuong: Art Direction, Design
Gabriel Viaud: Art Direction, Copywriting
Year
2025
Cloud Haus
Where cutting-edge Swiss engineering meets movement in a fully immersive, multi-sensory playground. CloudHaus helps Gen Z build a community to support their active journey while introducing them to a brand that allows them to feel nothing, to feel everything.
With satellite pop-up locations, active Gen Z’s across the country can experience Swiss innovation through activations inspired by On’s technology.
Touch Museum - Cyclon™
Rain Room - On DryTec™
Traction Test Zone - Missiongrip™
Cloud Cushion Zone - CloudTec®
Runners follow an On stencil route—a guided path through varied terrains that subtly forms the On logo when tracked on Strava. Designed to showcase diverse running environments such as parks, urban streets, and bridges, the route highlights On’s versatility while seamlessly leading runners to CloudHaus or its satellite activations.
On’s print ads go beyond visuals—they’re made to be touched. Featuring interactive elements like raised CloudTec® soles and shirt fabric swatches, each ad lets people feel On’s innovation firsthand. Placed in high-traffic running and commuting spots, they turn everyday moments into immersive brand experiences, bringing Swiss-engineering to the streets—literally.
